Send data from webpages to your mobile

The Bluetooth SIG announced wireless transfer of contact, calendar, and notes information via what it's calling TransSend.You can now send vCard, vCal, vNote, plain text, or image files from a PC to supporting handsets.( these needs to be bluetooth enabled handsets)

How is this done ?? well an activeX plugin for internet explorer lets users send content from a web page to their mobile phone. You can send driving directions, your contact info, or event data.
Sounds cool.. ah